Deepfake protection resources for talent agencies and estates

Clear answers to the questions talent agencies, estates and rights organizations ask about AI likeness rights.

What is a deepfake?Read →Celebrity deepfakes: how they work, what to doRead →How to detect a deepfake of your talentRead →How to detect an AI voice clone of your talentRead →How to file a takedown for an AI deepfake of your talentRead →How to report a deepfake (and get it removed)Read →Right of publicity, explainedRead →Personality rights, explainedRead →Using someone's likeness without permission: is it illegal?Read →Deepfake laws in the US (2026)Read →Digital replicas: what they are, who controls themRead →Brand protection for talent and public figuresRead →How much does deepfake protection cost?Read →Content authenticity and Content CredentialsRead →AI likeness license certificates, explainedRead →How to prove your AI ad has consentRead →The Likeness Clearance Standard v1.0Read →How to license a digital twin: FAQRead →Is licensing a deceased performer's likeness legal in the EU?Read →AI likeness rights: agency vs estate vs rights organizationRead →What makes AI-violation evidence admissible (and what does not)Read →After article 13: what an actor can do todayRead →

General information, not legal advice. Likeness and image rights vary by country. Confirm specifics with qualified counsel.